The magic of the Inner Sunset
Golden Gate Park provides the backdrop to the Inner Sunset’s Ninth and Irving neighborhood making it more than a local haunt for San Francisco residents. With one of the world’s most popular parks right in its backyard, this casual neighborhood provides many relaxing options for tourists and Bay Area residents alike.
Its calm neighborhoody vibe makes it an ideal spot for families and visitors to wrap up an afternoon at the Park and experience a true down-to-earth San Francisco neighborhood. Sure, you won’t find the most posh boutiques or the most elegant fare, but you will find friendly shop owners and restaurateurs to happily greet out-of-town guests. When traveling from a far or making an infrequent trip to the city, receiving a warm hospitable welcome is often the best memory.
The neighborhood shops and restaurants cater to a diverse crowd – from curious kids and trendy teens to thrifty moms and do-it-yourself dads as well as urban hipsters and doting pet owners. You’ll find a little something for everyone in this warm and friendly neighborhood.
Paragraph
Proprietor: Vanessa
Backstory: Stemming from a long line of entrepreneurs (Vanessa’s grandparents owned a pawn shop and her mom a clothing store), opening her own business was a natural step. Paragraph blends Vanessa’s love of fashion and natural business savvy.
Vibe: Artistic and modern with a splash of childhood whimsy.
The Goods: A stunning combination of local and independent designers. Delicate ethereal pieces from local jewelry designer Liliana Swearingen. Eco-conscious independent lines out of San Francisco and L.A. and children’s wear made by designers from within the neighborhood.
Clientele: Travelers and foot traffic venturing from the Park. Local urban hipsters and trendy moms.
Must Haves: Chrildren’s superhero capes. Flowy tube dresses fashioned from vintage 80′s fabrics.
The 415: 1234 9th Ave.; 415.759.1234; paragraphsf@yahoo.com; Mon. – Fri. Noon – 7 PM, Sat. & Sun. Noon – 6 PM.
Misdirections Magic Shop
Proprietor: Joe Pon
Backstory: Pon fell in love with magic as a kid while watching an uncle make a silk scarf disappear. He was lured by the craft ever since. After high school he considered pursuing hospitality and restaurant management, but magic continued to call to him. Thirteen years ago, he and his wife opened Misdirections Magic Shop where he is always available with a trick up his sleeve.
Vibe: Eerily fun!
The Goods: Pon stocks everything from traditional card and coin tricks, juggling supplies and the inevitable practical jokes to the craftier how-to books and videos that showcase the art of performing seances, mind reading techniques and magical illusions.
Clientele: Everyone from the curious trickster to the professional magician convenes here. Pon has taught, mentored and sold to doctors wanting to improve their bedside manner, kids intrigued by an air or mystery, the hostess wanting to be the life of the party, the novice magician and the professional Houdini in need of renewed inspiration. Oh yea, David Copperfield has been known to drop by too!
Must Have: Books on mentalism and mind reading – imagine the practical applications these could have!
The 415: 1236 9th Ave.; 415.566.2180; misdirection@earthlink.net; Tues.-Sat. 11 AM – 6 PM, Sun. Noon – 5 PM.
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